10 Dec 2020
Better User Interface
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CREATING BRAND EXPERIENCES SINCE 2008
For 15 years, I have translated business, tech and restless ideas into simple, human language – so leaders can use and people can feel .
Download CVCreative Director - Brand Marketing
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My Resume
Work Experiences
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2023- 2024
GM Marketing Lohum CorporationAs India's largest critical minerals producer, refiner & recycler, Lohum Corporation needed a revitalised brand identity in its pre-IPO stage alongside a refreshed 360 degree branding. Hence, building a credible narrative was critical for the startup’s market positioning and investor relations. From launching a new brand logo to building an experience centre on critical minerals, PR event management to global exhibitions for business expansion – glad to have led as a brand custodian..
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2021- 2023
Creative Head 4AM WorldwideSpearheaded the restructuring and setting up of 2 new offices (Mumbai & Bengaluru) for a mid-sized creative studio cum agency of 150 + employees and an annual turnover of Rs. 10 Cr. Brands handled: Nexus Malls | Aurum Proptech | Hiranandani | Karnataka Horticulture | Ather Energy | GoodBad Films | Marflix Pictures | Clean Slate OTT | CRY UK | Fairtrade International | Wonderchef | Flipkart | Runwal Group | ICICI Prudential.
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2019 - 2021
Co-FounderLightsOut StudiosEstablished a design studio, offering innovative UI/UX design services for Indian and offshore clients, based out of Mumbai, Pune & Bengaluru. Brands handled: Kapiva | ICICI Prudential | Sosh | Fittr | Tego Sports | Unicef WB | Cultsports.
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2017 - 2019
Group HeadIsobar Dentsu IndiaKey performer in a creative pod where I was trained to work in partnership with media buying, planning, innovation and tech teams for all projects / retainers. Brands handled: Godrej & Boyce | VIP Industries | Siyaram’s | Marks & Spencer | Ramada Hotels | Maruti Suzuki | Reebok India | VISA | Voot OTT | Viacom18 Internal Corporate Communications | DHFL | Estee Lauder.
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2014 - 2017
OAP Producer & WriterTimes NetworkPivotal member of a creative think tank that ideated, crafted, created and designed promos and all branded content plans for Times Group's television programmes. Brands handled: Times Now | ET Now | Romedy Now | Zoom | Movies Now.
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2008 - 2014
Sr. CopywriterOgilvy IndiaGot schooled in the art and science of branding. Co-wrote and ideated memorable brand narratives for top Indian companies. Brands handled: Cadbury | Vodafone | Gates Foundation | GSK | Jagran Group.
Education
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2020-2021
Diploma in Digital Marketing & DisruptionColumbia Business SchoolPursued an online course with full-time work, to explore the global market of digital branding and strategic planning.
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2007-2008
Diploma in Creative CommunicationsMICA, IndiaIntroduced to marketing communications, the world of brand storytelling and the science of persuasion through an in-depth study of behavioural science.
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2005-2007
Masters in Media and Film TheoryJadavpur University, IndiaAfter my Bachelors in Comparative Literature, I followed my interest of studying visual arts and communication in one of India's most prestigious, top-ranking universities - JU.
COMMMUNICATION SKILLS
Get to know me
WHO I AM
Creative Director Brand Marketing
With 15 enriching years of experience, I've had the pleasure of working with top Indian brands amidst some challenging situations. Talk about sharpening my creative wits! I bring to the table a unique blend of artistic vision and business acumen. Every project I embark on is infused with this potent mix, ensuring that creativity not only catches eyeballs but also drives tangible results.
My life-long mission? Collaborating with brand heads to develop innovative brand strategies that turn heads, win hearts, and bring home the bacon. Crafting compelling narratives that resonate with audiences is my bread and butter. So, if you're seeking a creative mind who can gather a team of mighty marketing warriors and bring your brand to life, then let's have a chat now! Together, we'll make magic happen and leave your competitors wondering what hit 'em. Shall we embark on this epic journey?- Emailcontact@amritadey.in
- Phone+91-9372887166
SERVICES
Showcasing my best work
Brand Work
This is my story
My Blog
10 Dec 2020
Experts Web Design Tips
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10 Dec 2020
Importance Of Web Design
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10 Dec 2020
Avoid These Erros In UI Design
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10 Dec 2020
Make Mobile Website Faster
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10 Dec 2020
How Sell Digital Product
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