Better User Interface
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Hello! I’m Amrita and I have been creating brand experiences since 2008. Deeply passionate about brand marketing, martech solutions and strategic communications, I’m a seasoned communicator with 15 years of proven track record work in marketing communications.
Download CVCreative Director - Brand Marketing
Creative Head 4AM WorldwideSpearheaded the restructuring and setting up of 2 new offices (Mumbai & Bengaluru) for a mid-sized creative studio cum agency of 150 + employees and an annual turnover of Rs. 10 Cr. Brands handled: Nexus Malls | Aurum Proptech | Hiranandani | Karnataka Horticulture | Ather Energy | GoodBad Films | Marflix Pictures | Clean Slate OTT | CRY UK | Fairtrade International | Wonderchef | Flipkart | Runwal Group | ICICI Prudential.
Co-FounderLightsOut StudiosEstablished a design studio, offering innovative UI/UX design services for Indian and offshore clients, based out of Mumbai, Pune & Bengaluru. Brands handled: Kapiva | ICICI Prudential | Sosh | Fittr | Tego Sports | Unicef WB | Cultsports.
Group HeadIsobar Dentsu IndiaKey performer in a creative pod where I was trained to work in partnership with media buying, planning, innovation and tech teams for all projects / retainers. Brands handled: Godrej & Boyce | VIP Industries | Siyaram’s | Marks & Spencer | Ramada Hotels | Maruti Suzuki | Reebok India | VISA | Voot OTT | Viacom18 Internal Corporate Communications | DHFL | Estee Lauder.
OAP Producer & WriterTimes NetworkPivotal member of a creative think tank that ideated, crafted, created and designed promos and all branded content plans for Times Group's television programmes. Brands handled: Times Now | ET Now | Romedy Now | Zoom | Movies Now.
Sr. CopywriterOgilvy IndiaGot schooled in the art and science of branding. Co-wrote and ideated memorable brand narratives for top Indian companies. Brands handled: Cadbury | Vodafone | Gates Foundation | GSK | Jagran Group.
Diploma in Digital Marketing & DisruptionColumbia Business SchoolPursued an online course with full-time work, to explore the global market of digital branding and strategic planning.
Diploma in Creative CommunicationsMICA, IndiaIntroduced to marketing communications, the world of brand storytelling and the science of persuasion through an in-depth study of behavioural science.
Masters in Media and Film TheoryJadavpur University, IndiaAfter my Bachelors in Comparative Literature, I followed my interest of studying visual arts and communication in one of India's most prestigious, top-ranking universities - JU.
With 15 enriching years of experience, I've had the pleasure of working with top Indian brands amidst some challenging situations. Talk about sharpening my creative wits! I bring to the table a unique blend of artistic vision and business acumen. Every project I embark on is infused with this potent mix, ensuring that creativity not only catches eyeballs but also drives tangible results.
My life-long mission? Collaborating with brand heads to develop innovative brand strategies that turn heads, win hearts, and bring home the bacon. Crafting compelling narratives that resonate with audiences is my bread and butter. So, if you're seeking a creative mind who can gather a team of mighty marketing warriors and bring your brand to life, then let's have a chat now! Together, we'll make magic happen and leave your competitors wondering what hit 'em. Shall we embark on this epic journey?Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.